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Lofrio vs Fotello.

Both run booking, scheduling, payments and delivery for real estate media companies. This page shows where they differ, feature by feature, and what each costs for the same month of work.

Their public site, checked November 12, 2026

Features

What each one lists.

Their side is taken from their public site as it read on November 12, 2026.

AI talking videos
✓LofrioOn Camera: twin, agent intro, advisor, interview and testimonial, with your own face and recorded voice, and consent built in
✕FotelloNo AI talking videos. Narration and voice cloning are marked “Coming Soon”.
Video editor
✓LofrioA full timeline with camera paths, in-the-frame motion, effects, music and titles
–FotelloAn automatic first cut, then an editor “for the final five percent”
Marketing kit
✓Lofrio70+ designs filled per listing, a designer and social reels
–FotelloPremium flyer and post design templates, on the Partner plan only (custom pricing)
Payroll, tips and mileage
✓LofrioIncluded
✕FotelloNo payroll, tips or mileage
QuickBooks
✓LofrioSync included
✕FotelloNo QuickBooks sync
Public API
✓LofrioA public API for your company’s orders, customers, listings, invoices and calendar
–FotelloLimited API access
MCP server for AI assistants
✓LofrioIncluded: connect Claude, ChatGPT and other assistants to your company
✕FotelloNo MCP
AI tools in the agent portal
✓LofrioThe company switches each tool on or off and sets its price, per company, group or customer
–FotelloAgent portal with upsell: co-branded, or white-labelled on the Ultimate plan
Brokerage groups and group pricing
✓LofrioIncluded
✕FotelloNo brokerage groups or group pricing
Tours and floor plans
✓LofrioiGUIDE and CubiCasa ordering and import; Matterport, Zillow 3D and other tour links
–FotelloTour links and floor plan file uploads only
Booking, scheduling, payments, delivery, listing websites
✓LofrioAll included, on every plan
✓FotelloAlso offered

✓Included–Partly, or limited✕Not offered

Price

The same month, priced both ways.

A company doing 75 listings a month, 25 photos a listing. They price per listing; Lofrio is a monthly plan plus credits. The working is shown for both.

Lofrio Business$149 plan with 1,500 credits, plus 4 × 100-credit packs ($60)$209 / month
Lofrio Pro$49 plan with 400 credits, plus 3 × 500-credit packs ($195)$244 / month
Fotello Essential$16 a listing, billed monthly on 75 listings$1,200 / month
Fotello Ultimate$18 a listing, billed monthly on 75 listings$1,350 / month

Lofrio’s working

  • 75 listings × 25 photos × 1 credit = 1,875 credits a month.
  • Business includes 1,500, leaving 375. Pro includes 400, leaving 1,475.
  • Packs cover the rest: 100 credits $15, 500 credits $65, 2,000 credits $240.
  • At Pro quality an edit is 2 credits, so 3,750 credits: $434 on Business, $479 on Pro.

What the two prices cover

  • Lofrio’s figure covers the AI photo edits. Twilight, staging and video use more credits. Pro has 3 seats; Business has unlimited seats and a custom domain.
  • Their Essential plan lists up to 50 photos a listing and unlimited human revisions by their editors.
  • Their Ultimate plan lists up to 75 photos, 2 twilight and 2 staging creations a listing, and a white-labelled order form and agent portal.

Unit prices

One AI photo edit
Lofrio1 credit: $0.12 to $0.15
Fotello$0.50 a photo, pay as you go
One twilight
Lofrio3 credits: $0.36 to $0.45
Fotello$1 a creation, pay as you go
One virtual staging
Lofrio5 credits: $0.60 to $0.75
Fotello$1 a creation, pay as you go
Video
LofrioOne 1080p clip from one photo: 9 credits, $1.08 to $1.35 (720p: 5 credits). A listing video is built from several clips.
Fotello$28 for 3 videos of up to 60 seconds each, pay as you go. The units differ, so compare with care.

Prices in USD, as of November 12, 2026. Their prices from their public site (fotello.co, fotello.co/pricing and fotello.co/features/video), read that day. Lofrio credits cost $0.12 to $0.15 each depending on the pack. Fotello is a trademark of its owner; Lofrio is not affiliated with it.

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